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Press Articles
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BROWNFIELD DEVELOPMENT – NOW FOR SOMETHING COMPLETELY DIFFERENT! How many seminars and conferences have you been to watch a play, especially a play about Sustainable Brownfield Site redevelopment? If you had come to the REVIT final conference in April 2007 you would have witnessed an extraordinary event. At the REVIT Final Conference in Stuttgart on the 25th April 2007 project staff, from 4 different countries and 5 partner areas played out respective roles in an hour long “mock up” of a TV show The “REVIT Story”, as it became known, aimed to convey the key messages of the project. In the first “shoot” Mr Larry Wise, the TV anchorman, interviewed characters, drawn from Hengelo (Nl), Nantes (Fr), Stuttgart (D) and Torfaen (UK) who described the importance of Sustainable Development and the need to preserve and promote Industrial Heritage when regenerating Brownfield sites In the second mock up series, the audience were bemused when they saw the interview panel walk on with cardboard boxes on their heads. This series focused on the issues of setting up Public Private Partnerships and the need for those in the “real world” to “Think out of the box” and shed their preconceptions of each other. The host, Mr Larry Wise made them take off their cardboard box heads so that the Public and Private sector could see each other and talk freely to one another! The final episode ended in an uproar when one of the interview panel, representing the community interests, started to take off her “T” shirts, revealing the key messages of good stakeholder engagement in her campaign to be “heard”. The other members of the panel, apart from a dogmatic developer, shared their views on the importance of identifying and developing robust processes for stakeholder involvement. The REVIT project has produced an easy-to-use tool kit on best practice for stakeholder engagement The hour long performance went without a hitch, despite the performers having had no previous acting experience and having only practiced the week before. The script was written by Andrew Gray of ERA21 Ltd and the production and guidance provided by the Natural Theatre Company A senior official from the Joint Technical Secretariat that managers the Interreg EU funding commented that “this performance just goes to show what a strong partnership this is – and yes the messages and lessons learnt from this project came across clearly and in a way that is truly memorable”. REVIT is an Interreg IIIB Project part funded by the European Union. |
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